You have great customers who love your products and services. Your vision and your strategic plan show you need to increase your advertising to acquire new customers and grow your sales. The advertising journey is filled with complex marketing and financial issues. Your team is sharing facts, opinions, and related experiences from other companies, how do you sort it all and make it work.
Your CFO will build financial modeling tools to plan, measure and then help you adapt your advertising to become profitable. Great marketing is a function of great research and great testing. Measuring the financial return of advertising channels and creative messages with a financial model will address multiple advertising channels with complex attribution measurement allowing you to quickly understand the cost of acquiring customers and allowing you to adapt to become profitable.